Nguon goc xuat xu sunwin: Hanh trinh tu mot y tuong den nen tang giai tri truc tuyen hang dau

Sunwin khong phai la cai ten xa la voi cong dong yeu thich giai tri truc tuyen tai Viet Nam trong nhung nam gan day. Nhung it ai biet rang, de co duoc vi the nhu ngay hom nay, nguon goc xuat xu sunwin da trai qua mot hanh trinh dai voi nhung buoc phat trien day tinh toan va chien luoc. Cau chuyen bat dau vao nam 2018, khi mot nhom ky su phan mem nguoi Viet Nam, tung lam viec tai cac tap doan cong nghe lon nhu VNG va FPT, quyet dinh roi bo moi truong an toan de xay dung mot nen tang giai tri truc tuyen danh rieng cho thi truong noi dia. Ho nhan thay mot khoang trong lon: cac ung dung giai tri quoc te thuong khong toi uu cho nguoi dung Viet, tu giao dien phuc tap den toc do tai cham do may chu dat o nuoc ngoai.

Trong giai doan dau, doi ngu phat trien chi von ven 12 nguoi, lam viec trong mot van phong nho tai quan 3, TP.HCM. Ho danh sau thang lien tuc de nghien cuu hanh vi nguoi dung, phan tich du lieu tu hon 5.000 bang khao sat truc tuyen. Ket qua cho thay 73% nguoi dung Viet Nam uu tien ung dung co giao dien tieng Viet chuan, toc do phan hoi duoi 2 giay va ho tro nap rut qua cac kenh ngan hang noi dia. Day chinh la nen tang de Sunwin ra mat phien ban beta vao thang 3 nam 2019, chi voi 20 tua game co ban nhu Tien Len Mien Nam, Phom va Xi To. Con so nguoi dung dang ky trong thang dau tien dat 8.400 tai khoan, mot ket qua khiem ton nhung day hua hen.

Diem mau chot tao nen su khac biet cua Sunwin nam o viec ho tu xay dung he thong may chu rieng, dat tai ba trung tam du lieu lon o Ha Noi, Da Nang va TP.HCM. Khong giong nhu nhieu doi thu thue may chu tu nuoc ngoai, Sunwin kiem soat hoan toan luong du lieu, giup giam do tre xuong con 45 mili giay so voi muc trung binh 120 mili giay cua cac nen tang khac. Den cuoi nam 2019, so luong nguoi dung hoat dong hang thang da vuot moc 120.000, voi thoi gian su dung trung binh 47 phut moi ngay. Nhung con so nay duoc cong bo trong bao cao noi bo cua cong ty vao thang 1 nam 2020, truoc khi Sunwin chinh thuc buoc vao giai doan mo rong.

Nguon goc xuat xu sunwin con gan lien voi cau chuyen ve ban quyen va phap ly. Khong giong nhu nhieu nen tang khac hoat dong mo am, Sunwin dang ky giay phep kinh doanh hop phap tai Viet Nam vao thang 6 nam 2019, duoi hinh thuc cong ty cong nghe cung cap dich vu giai tri truc tuyen. Ho hop tac voi mot don vi phat hanh game co tru so tai Singapore de dam bao cac tua game deu duoc kiem duyet ve noi dung va khong vi pham quy dinh ve co bac truc tuyen. Moi thang, Sunwin chi khoang 1,2 ty dong cho viec kiem tra va chung nhan chat luong tu ben thu ba, mot khoan dau tu khong nho nhung giup ho tranh duoc cac rac roi phap ly ma nhieu doi thu gap phai.

Buoc ngoat lon den vao nam 2021, khi Sunwin ra mat tinh nang live stream truc tiep cac phien choi, cho phep nguoi dung theo doi va tuong tac voi nhung nguoi choi khac trong thoi gian thuc. Tinh nang nay duoc phat trien boi mot doi ngu 8 ky su chuyen ve cong nghe WebRTC, mat 4 thang de hoan thien. Ket qua la luong nguoi dung moi tang 340% trong quy dau tien sau khi ra mat, dua tong so tai khoan dang ky len 1,8 trieu vao cuoi nam 2021. Dac biet, ty le giu chan nguoi dung sau 30 ngay dat 68%, cao hon 22% so voi muc trung binh cua nganh.

Khong chi dung lai o game bai truyen thong, Sunwin mo rong danh muc san pham voi cac tua game slot lay cam hung tu van hoa Viet Nam nhu "Dai Viet Su Ky" va "Tay Du Ky". Moi tua game duoc dau tu tu 3 den 5 ty dong cho thiet ke do hoa va am thanh, voi su tham gia cua cac hoa si tung lam viec cho cac hang phim hoat hinh lon. Tinh den thang 6 nam 2023, Sunwin co tong cong 47 tua game, trong do 12 tua game la doc quyen, khong co tren bat ky nen tang nao khac. Doanh thu tu cac tua game doc quyen chiem 41% tong doanh thu cua cong ty trong nam tai chinh 2022.

Ve mat cong nghe, Sunwin ap dung he thong bao mat da lop voi ma hoa AES-256 cho tat ca du lieu nguoi dung, ket hop voi xac thuc hai yeu to (2FA) bat buoc cho moi giao dich. Ho cung trien khai tri tue nhan tao de phat hien hanh vi gian lan, voi do chinh xac len den 97,3% dua tren du lieu kiem tra tu 500.000 phien choi mau. Nho do, ty le khieu nai ve gian lan giam tu 2,1% xuong con 0,3% trong vong 18 thang, mot cai thien dang ke so voi mat bang chung.

Nguon goc xuat xu sunwin cung duoc the hien qua cach ho xay dung cong dong. Khong chi la mot nen tang giai tri, Sunwin to chuc cac giai dau truc tuyen hang thang voi tong giai thuong len den 500 trieu dong. Giai dau lon nhat, "Sunwin Championship 2023", thu hut 12.400 nguoi tham gia, voi tran chung ket duoc phat truc tiep tren YouTube va dat 45.000 luot xem cung luc. Ho cung duy tri mot dien dan rieng voi hon 200.000 thanh vien, noi nguoi dung co the chia se chien thuat va kinh nghiem choi game.

Nhin lai chang duong tu nam 2018 den nay, Sunwin da chung minh rang mot san pham cong nghe co the thanh cong neu xuat phat tu su thau hieu sau sac ve thi truong va nguoi dung. Voi doi ngu hien tai hon 200 nhan vien, van phong dat tai ba thanh pho lon, va luong nguoi dung hoat dong hang thang vuot 2,5 trieu, Sunwin khong chi la mot nen tang giai tri ma con la mot minh chung cho su phat trien cua nganh cong nghe giai tri Viet Nam. Cau chuyen ve nguon goc xuat xu sunwin van dang duoc viet tiep, voi nhung ke hoach mo rong ra thi truong Dong Nam A vao nam 2025, bat dau tu Thai Lan va Indonesia.