Nguon goc xuat xu Nowgoal: Hanh trinh tu mot trang web nho le den nen tang ty so bong da hang dau chau A

Nowgoal ra doi vao nam 2008, trong boi canh thi truong du lieu the thao truc tuyen con kha so khai. Nguoi sang lap la mot nhom ky su phan mem nguoi Trung Quoc co tru so tai Thuong Hai. Ho nhan thay nhu cau theo doi ty so bong da truc tiep cua nguoi ham mo chau A rat lon, nhung cac trang web phuong Tay nhu FlashScore hay Livescore chua toi uu cho toc do ket noi va ngon ngu tai khu vuc nay. Nhom da tap trung phat trien mot he thong thu thap du lieu tu dong tu cac lien doan bong da quoc te, bao gom FIFA va UEFA, cung nhu cac giai dau cap cau lac bo nhu Premier League, La Liga, Serie A. Ban dau, Nowgoal chi la mot trang web don gian voi giao dien text, cap nhat ty so moi 30 giay. Nhung diem khac biet nam o toc do: du lieu den tay nguoi dung nhanh hon 3 den 5 giay so voi cac doi thu cung thoi nho may chu dat tai Hong Kong va Singapore.

Nam 2012 la cot moc quan trong khi Nowgoal chinh thuc mo rong pham vi hoat dong ra ngoai thi truong Trung Quoc dai luc. Nhom phat trien da dau tu vao he thong may chu tai Nhat Ban va Han Quoc de phuc vu nguoi dung Dong Bac A. Den nam 2015, ho bo sung them trung tam du lieu tai Viet Nam va Thai Lan, giup giam do tre xuong duoi 0.5 giay cho khu vuc Dong Nam A. Mot con so cu the: vao thoi diem do, Nowgoal xu ly trung binh 1.200 tran dau moi ngay tu 45 quoc gia khac nhau. He thong do hoa duoc nang cap tu dang text thuan tuy len cac bieu do thong ke truc quan, bao gom ty le kiem soat bong, so cu sut trung dich va so the phat. Day la lan dau tien mot nen tang ty so chau A cung cap du lieu chi tiet den tung phut nhu vay ma khong yeu cau nguoi dung phai tra phi.

Ve mat ky thuat, nguon goc xuat xu Nowgoal gan lien voi cong nghe thu thap du lieu da tang. Ho khong chi dua vao nguon cap du lieu chinh thuc tu cac giai dau, ma con xay dung mang luoi cong tac vien tai san van dong o 12 quoc gia. Nhung cong tac vien nay gui thong tin truc tiep qua ung dung di dong doc quyen, giup Nowgoal co the cap nhat cac tinh huong bat ngo nhu the do hay chan thuong nhanh hon 10 den 15 giay so voi cac trang chi dung nguon du lieu tu dong. Vi du, trong tran chung ket Champions League 2019 giua Liverpool va Tottenham, Nowgoal da cap nhat ban thang cua Mohamed Salah o phut thu 2 chi sau 1.8 giay, trong khi cac trang khac mat tu 4 den 6 giay.

Nam 2018 danh dau su chuyen minh khi Nowgoal tung ra phien ban ung dung di dong cho iOS va Android. Ung dung nay nhanh chong dat 500.000 luot tai xuong trong ba thang dau tien tai thi truong Viet Nam. Mot tinh nang noi bat la che do xem tran dau theo dang timeline, cho phep nguoi dung tua lai cac su kien quan trong nhu ban thang, the phat hay thay nguoi. Khong giong cac doi thu chi hien thi ty so va thoi gian, Nowgoal bo sung them chi so suc manh doi bong dua tren du lieu lich su 10 nam, bao gom phong do san nha, san khach va ty le thang khi dan truoc. Nhung chi so nay duoc cap nhat theo thoi gian thuc, giup nguoi dung co cai nhin sau hon ve dien bien tran dau.

Ve mat thuong hieu, Nowgoal khong phai la mot tap doan da quoc gia co tru so tai My hay chau Au. Nguon goc xuat xu Nowgoal thuan tuy den tu chau A, voi doi ngu phat trien chinh dat tai Thuong Hai va cac van phong ho tro ky thuat tai Kuala Lumpur, Bangkok va Thanh pho Ho Chi Minh. Dieu nay giai thich tai sao giao dien cua Nowgoal luon uu tien cac giai dau chau A nhu J-League, K-League, V-League va Thai League. Trong khi cac trang phuong Tay thuong xep Premier League len dau, Nowgoal dat cac giai chau A ngang hang voi cac giai hang dau chau Au. Cu the, trang chu cua ho luon hien thi 10 tran dau dang dien ra tu cac giai chau A o vi tri dau tien, truoc khi chuyen sang cac tran tu chau Au.

Mot yeu to khac lam nen su khac biet la chinh sach mien phi toan dien. Trong khi nhieu doi thu nhu Sofascore hay 365Scores thu phi cho cac tinh nang nang cao nhu thong ke chi tiet hoac loai bo quang cao, Nowgoal giu nguyen mo hinh mien phi cho tat ca nguoi dung. Ho kiem doanh thu tu quang cao banner va tai tro tu cac nha cai hop phap tai chau A. Mo hinh nay giup ho thu hut hon 2 trieu nguoi dung hoat dong hang thang tinh den nam 2023, trong do 40% den tu Viet Nam, 25% tu Thai Lan va 20% tu Indonesia.

Nhin lai hanh trinh 15 nam, nguon goc xuat xu Nowgoal khong chi la cau chuyen ve mot trang web ty so, ma con la minh chung cho kha nang canh tranh cua cong nghe chau A trong linh vuc du lieu the thao. Ho bat dau tu mot nhom nho voi may chu dat trong can ho, va gio day van hanh he thong phan tan tren 8 trung tam du lieu khap chau luc. Su phat trien nay dua tren ba tru cot: toc do cap nhat duoi 2 giay, pham vi phu song hon 1.000 giai dau va cam ket mien phi tron doi. Doi voi nguoi ham mo bong da Viet Nam, Nowgoal khong chi la cong cu theo doi ty so, ma con la canh cua ket noi ho voi tung nhip dap cua trai bong tron tren khap the gioi.