Facebook Ads vs. Google Ads nen chon gi de bat dau

Trong the gioi Marketing So (Digital Marketing), Facebook Ads (Meta Ads) va Google Ads la hai nen tang quang cao tra phi lon nhat, chiem linh thi truong va cung cap cac co hoi tiep can khach hang khong gioi han. Tuy nhien, doi voi cac doanh nghiep moi khoi nghiep hoac cac chu shop dang tim kiem kenh dau tu hieu qua de bat dau, cau hoi "Nen chon Facebook Ads hay Google Ads?" luon la mot bai toan nan giai. Lua chon dung nen tang tu ban dau se giup toi uu hoa ngan sach va dat duoc ket qua kinh doanh nhanh chong. Bai viet nay se phan tich su khac biet cot loi ve ban chat, muc tieu va hieu qua cua tung kenh de giup ban dua ra quyet dinh sang suot.



Ban chat cua "Quang cao Tim kiem" va "Quang cao Khai pha"

Su khac biet quan trong nhat giua hai nen tang nam o ban chat tiep can khach hang va tam ly tieu dung cua ho.



Google Ads: Dap ung nhu cau (Search Intent)

Google Ads la nen tang quang cao tim kiem (Search Advertising). No hoat dong dua tren y dinh tim kiem (Search Intent) cua nguoi dung. Khi mot nguoi co nhu cau tuc thoi, ho se chu dong go tu khoa vao thanh tim kiem cua Google (vi du: "mua dien thoai iPhone 16", "dich vu sua may lanh tai nha").

xem them: Facebook Ads vs. Google Ads – nen chon gi de bat dau.

Ban chat cua Google Ads la dap ung nhu cau tuc thoi cua khach hang. Quang cao cua ban se hien thi ngay tren ket qua tim kiem, khi khach hang dang o giai doan cuoi cung cua qua trinh ra quyet dinh mua hang. Dieu nay dan den Ty le chuyen doi (Conversion Rate) thuong rat cao va ty le chot don nhanh, vi ban tiep can dung luc khach hang dang co nhu cau mua. Google Ads phu hop cho cac san pham/dich vu co nhu cau tim kiem ro rang, khan cap nhu dich vu sua chua, bao hiem, nha khoa, hoac cac san pham cong nghe.



Facebook Ads: Khai pha nhu cau (Discovery Intent)

Facebook Ads la nen tang quang cao khai pha (Discovery Advertising) hay quang cao mang xa hoi. Khach hang dang luot Facebook voi tam ly giai tri va ket noi, chu khong phai mua sam. Quang cao cua ban se xuat hien mot cach ngau nhien tren News Feed, Story hoac Reels.



Ban chat cua Facebook Ads la khai pha va khuy dong nhu cau tiem an cua khach hang. No su dung hinh anh, video hap dan va noi dung cam xuc de tao ra nhu cau ma truoc do khach hang khong he nhan ra. Facebook Ads dac biet phu hop voi cac san pham co tinh tham my cao, gia tri thap, mang tinh xu huong nhu thoi trang, my pham, phu kien, hoac cac san pham moi, doc dao chua co ai tim kiem.



Khac biet ve Kha nang nham muc tieu va Chi phi

Hai nen tang nay cung co su khac biet ro ret trong cach tiep can khach hang va cach tinh chi phi.



Kha nang nham muc tieu (Targeting)

Google Ads: Nhinh hon ve Targeting theo tu khoa (Keyword Targeting) va vi tri dia ly. Ban co the chon chinh xac nhung tu khoa ma khach hang dang go.



Facebook Ads: Vuot troi ve Targeting theo chan dung khach hang (Nhan khau hoc, So thich, Hanh vi, Moi quan he). Day la noi ban co the ve mot chan dung chi tiet nhat ve khach hang ly tuong cua minh, tham chi la nham den Lookalike Audience (doi tuong tuong tu) tu data khach hang hien co.



Co che tinh chi phi va Ngan sach toi thieu

Google Ads: Chi phi phu thuoc nhieu vao muc do canh tranh cua tu khoa. Cac tu khoa "hot" co the yeu cau Chi phi moi luot nhap (CPC) rat cao, doi khi len den vai chuc hoac vai tram ngan dong. Doi voi cac DN nho, viec chiu dung chi phi nay ban dau co the la mot rao can lon.



Facebook Ads: Chi phi tuong doi de tho hon va co nguong ngan sach toi thieu rat thap (chi vai chuc ngan dong moi ngay). No cho phep cac DN nho thu nghiem (test) cac mau quang cao voi rui ro thap. Facebook thuong toi uu theo CPM (Chi phi tren 1000 lan hien thi) hoac CPE (Chi phi tren moi tuong tac) thap hon nhieu so voi CPC cua Google.



Nen chon nen tang nao de bat dau?

De dua ra quyet dinh nen bat dau voi Facebook Ads hay Google Ads, ban can can cu vao dac diem san pham/dich vu cua minh va muc tieu kinh doanh truoc mat. Cac chuyen gia cua Lolo Media thuong dua ra mot nguyen tac don gian nhu sau:



Chon Google Ads neu:

San pham cua ban co nhu cau tim kiem khan cap: Dich vu sua chua, y te, cho thue xe, hoac cac van de can giai quyet ngay.



San pham co gia tri cao: Bat dong san, cac goi dich vu B2B chuyen nghiep. Ban muon tiep can nguoi co y dinh mua hang manh me de tu van.



Ban muon co doanh so nhanh va truc tiep: Do ty le chuyen doi cao hon o giai doan cuoi funnel, Google Ads co the mang lai don hang gan nhu ngay sau khi chien dich duoc kich hoat.



Chon Facebook Ads neu:

San pham cua ban la san pham moi, doc dao hoac co tinh tham my cao: Thoi trang, my pham, phu kien, san pham xu huong. Khach hang can duoc thay tan mat va bi thuyet phuc bang cam xuc.



Ban muon xay dung nhan thuc thuong hieu va tao su ket noi: Facebook Ads la cong cu tuyet voi de lam Brand Awareness va lam nong thi truong.



Ngan sach ban han che va ban muon bat dau voi chi phi thap: Facebook Ads cho phep ban thu nghiem A/B cac mau quang cao va tap doi tuong voi rui ro thap nhat.

xem them: https://lolo.vn/cho-thue-tai-khoan-quang-cao-facebook-ads/

San pham cua ban can hinh anh/video bat mat de khuy dong nhu cau.



Ket luan: Hieu qua toi uu den tu chien luoc ket hop

Khong co nen tang nao la hoan hao hay tot nhat tuyet doi. Chien luoc Marketing hieu qua nhat trong nam 2025 la chien luoc ket hop (Omni-Channel).



Facebook Ads duoc su dung de khai pha nhu cau (tren cung cua funnel), xay dung nhan dien thuong hieu va thu thap Lead.



Google Ads duoc su dung de bat nhu cau (duoi cung cua funnel) va chot don tu nhung khach hang da san sang mua.



Cac DN moi bat dau co the chon Facebook Ads neu san pham cua ho co tinh visual va can xay dung brand. Nguoc lai, neu kinh doanh dich vu khan cap, hay bat dau bang Google Ads. Tuy nhien, theo thoi gian, viec hoc cach su dung Facebook Ads de Retargeting (Tiep thi lai) nhung nguoi da tim kiem tren Google va nguoc lai se giup ban toi da hoa loi nhuan va giu vung vi the canh tranh. Hay xac dinh ro muc tieu, kien nhan theo doi du lieu, va thuc hien chien luoc da kenh mot cach thong minh.